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Holding viewings

Guide to buyers

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Here is a brief guide to some of the more common groups of buyer that you may be faced with and how it may affect you.

Between homes
One of the best groups of buyers to deal with are those who are between homes. They have already sold their house and are living in rented or temporary accommodation until they find something that suits them. The main advantages are that they have bought and sold at least one house in the past, so know what they are doing, they have no house to sell and so are not part of a chain, and are usually willing to be flexible and meet your needs in terms of timing.

Investors
Investors can also be excellent buyers. They will have a clear idea of what they are looking for and how much they are able to spend. There is a good chance of them being fairly efficient - the quicker the sale is complete the faster they can start to accrue rental income. However, you may find them a little more tenacious when you get them to the bargaining table. You may also have to be prepared for some questions that other buyers may not ask, as they will have a different set of objectives and requirements to owner occupiers.

Cash buyers
Another attractive (but fairly rare) group, cash buyers are purchasing using their own money and not a mortgage, usually to acquire a second home or an investment property. Cash buyers should be reasonably flexible with regards timing, though less so if they are keen to tie up their investment as soon as possible. Some super rich buyers will be less eager to negotiate as money is less of an object, whilst some cash buyers will be more prudent as they are using their own money.

First time buyers
First time buyers can be very easy to deal with. They usually manage to arrange mortgages very quickly and won't be part of a delay-causing buying chain. The unscrupulous amongst you may also be able to get the relative naivety of the first timer to work to your advantage when negotiating on price. However, many first time buyers have quite a tight budget and will be encouraged by estate agents to look at houses that are realistically beyond their budget unless they can negotiate successfully, so you may end up finding negotiations break down.

On the market
If a buyer's house is on the market, it is a firm indication that he or she wants to sell. However, you or they have no guarantees how long it will take them to find a buyer and complete the sale, so you should be wary of accepting offers from them, unless their purchase is not dependent on using the proceeds of their sale.

Waiting to sell
Buyers who are waiting to sell have not yet put their house on the market. Most of them will probably need the proceeds of the sale before they can purchase. If they are not willing to consider bridging finance to cover the costs of the purchase until their own sale goes through, you should probably not give much thoughtful consideration to their offer, unless time is completely unimportant to you.

Browsers
Browsers haven't made their mind up whether or not they want to buy at all. They can be unpredictable. One minute they may be madly in love with their home, the next they may be completely disinterested in the whole idea of buying at all. Approach with care.

Total time wasters
These people are not really interested in buying at all, but are simply having a look at a few properties. They may be thinking of buying at some point in the future, or they may be thinking of selling their home and trying to get some sort of comparison to give them an idea of prices.

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