While much of the UK's South may have lost its appeal in the eyes of the buy-to-let investor, there is a notable exception to the rule. Time and time again, Hampshire has stood head and shoulders above its neighbouring regions with Southampton in particular having stormed the top-ten tables. Often flagged as the single most lucrative city in the UK for high rent yields, Southampton's recently assessed average came out at an impressive 8 per cent. Coastal regions across Hampshire are extremely popular with tourists throughout the summer season and the property re-sale market is booming. Heavy demand for long-term rents all year round keeps monthly rent averages reasonably high, though property prices are escalating at quite the pace.